Why GumLeafGreen

Wisdom earned, tested and shared in the real world

For decades, my career has taken me into rooms filled with tough audiences, including sceptics, doubters and people resistant to change. I have worked with individuals who are diverse in every way, including neurodiverse and cross-cultural groups.

"If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur."
Red Adair, legendary oil-well firefighter

Expertise with integrity

I only accept work where I know I can add value. If a request falls outside my expertise or industry knowledge, I refer it to a trusted associate.

Solutions that are genuinely bespoke

Every engagement begins with thorough scoping so my services fit each client’s objectives, needs, preferences, and constraints, including budget.

Personal accountability for all services

I only accept work where I know I can add value. If a request falls outside my expertise or industry knowledge, I refer it to a trusted associate.

"Don’t take directions from someone who hasn’t been where you’re going."
Chris Voss, negotiation expert and former FBI hostage negotiator

De-risked proprietary intellectual property

My intellectual property is not only original. It has been strengthened and de-risked by decades of practical testing with some of the toughest and most discerning audiences in the world in high-pressure environments.

I share it only with clients who respect and value my efforts to create it, and the commercial risks and time I have taken to test and refine it.

My intellectual property includes:

  • Sagacious Scoping, a practical process for upfront conversations that:
    • define outcomes, expectations, and constraints
    • reduce misalignment, rework, scope creep, and disputes about costs
    • builds trust by applying Audience Logic and Empathic Assertiveness.
Audience Logic, a universal principle
  • reflects the reality that empathy and collaboration are not ’soft’ skills, but essential multipliers for efficiency and effectiveness
  • applies in a wide variety of contexts, including when scoping, strategizing presenting, writing, and reporting
  • embeds the Golden Rule and the Platinum Rule, two enduring principles found in every functional human society throughout history.
Empathic Assertiveness
  • a practical approach to build trust and improving outcomes in high-stakes communications that applies Audience Logic
Sagacious Scoping, a practical process for upfront conversations
  • define outcomes, expectations, and constraints
  • reduce misalignment, rework, scope creep, and disputes about costs
  • builds trust by applying Audience Logic and Empathic Assertiveness.